“Do Slotting Allowances Enhance Efficiency or Hinder Competition?”, (with Vithala R. Rao), Journal of Marketing Research, May 2006, Vol 43, Issue 2, pp. 137-155. Lead Article; Finalist: Paul Green Best Paper Award in JMR, 2006. Earlier Version Available as MSI Report.
“Passthrough Timing”
“Passthrough Timing” (with Sergio Meza), Quantitative Marketing and Economics, Vol 4, No. 4, December 2006, 351-382. Honorable Mention: Dick Wittink Award for Best Paper in Quantitative Marketing and Economics (QME), 2006
“Bounded Rationality in Pricing under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?”
“Bounded Rationality in Pricing under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?” (with Hai Che and P.B. Seetharaman), Journal of Marketing Research, August 2007. Technical Appendix
Optimal Marketing Strategies for a Customer Data Intermediary
Optimal Marketing Strategies for a Customer Data Intermediary (with Joseph Pancras), Journal of Marketing Research, November 2007. Previously titled: Personalization Services Firms: What to Sell, To Whom to Sell and For How Much.Technical Appendix Winner: Don Lehmann Best Dissertation Paper in JMR Award 2007
“Do Private Labels Increase Retailer Bargaining Power?”
“Do Private Labels Increase Retailer Bargaining Power?” (with Sergio Meza), Quantitative Marketing and Economics, Sep 2010
“The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data”
“The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data”(with Dinesh Gauri and Debabrata Talukdar), Journal of Marketing Research, February 2008. Earlier Version Available as MSI Report
“Switching Costs and Market Competitiveness: De-Constructing the Relationship”
“Switching Costs and Market Competitiveness: De-Constructing the Relationship” (with Jiwoong Shin), Journal of Marketing Research, August 2009
“Forecasting Marketing Mix Responsiveness for New Products”
“Forecasting Marketing Mix Responsiveness for New Products” (with Jackie Luan), Journal of Marketing Research, June 2010.
“A Customer Management Dilemma : When is it Profitable to Reward Own Customers”
“A Customer Management Dilemma : When is it Profitable to Reward Own Customers” (with Jiwoong Shin), Marketing Science, June – July 2010 Winner: John DC Little Best Paper Award in Marketing Science, 2010
“Empirical Models of Manufacturer-Retailer Interactions: A Review and Agenda for Future Research”
“Empirical Models of Manufacturer-Retailer Interactions: A Review and Agenda for Future Research” (with Kusum Ailawadi et al.), Marketing Letters, September 2010