“A Customer Management Dilemma : When is it Profitable to Reward Own Customers” (with Jiwoong Shin), Marketing Science, June – July 2010
Winner: John DC Little Best Paper Award in Marketing Science, 2010
“A Customer Management Dilemma : When is it Profitable to Reward Own Customers” (with Jiwoong Shin), Marketing Science, June – July 2010
Winner: John DC Little Best Paper Award in Marketing Science, 2010