“When Shopbots Meet Emails: Implications for Price Competition on the Internet” (with Yuxin Chen), Quantitative Marketing and Economics, Issue 3, 2004.
“Switching Costs and Market Competitiveness: De-Constructing the Relationship”
“Switching Costs and Market Competitiveness: De-Constructing the Relationship” (with Jiwoong Shin), Journal of Marketing Research, August 2009
“A Customer Management Dilemma : When is it Profitable to Reward Own Customers”
“A Customer Management Dilemma : When is it Profitable to Reward Own Customers” (with Jiwoong Shin), Marketing Science, June – July 2010 Winner: John DC Little Best Paper Award in Marketing Science, 2010
“Customer Cost Based Pricing”
“Customer Cost Based Pricing” (with Jiwoong Shin and Dae-Hee Yoon), Management Science, Forthcoming.