- James L. Frank Professor of Private Enterprise and Management, School of Management, Yale University, 2010-
- Professor of Economics (by courtesy), Department of Economics, Yale University, 2013-
- Director, China India Consumer Insights Program, 2008 –
- Visiting Fellow, MIT Sloan School of Management, 2014-15
- Professor of Marketing, School of Management, Yale University, 2006-
- James L. Frank Associate Professor or Private Enterprise and Management, School of Management, Yale University, 2003-2006
- Assistant Professor of Marketing, School of Management, 2001-2003
- Assistant Professor of Marketing, Stern School of Business, 1998-2001
- Lecturer, School of Hotel Administration, Cornell University, 1996
- Lecturer, Johnson School, Cornell University, 1995
- Faculty Research Staff, Cowles Foundation, Department of Economics, 2010-
- Affiliated Faculty, Economic Growth Center, Department of Economics, 2008-
- Fellow, Institute for Sustainable Innovation and Growth (iSIG), Fudan University, Shanghai, China
- PhD, Marketing, Cornell University, 1998
- MS, Marketing, Cornell University, 1997
- M Tech, Industrial Management, Indian Institute of Technology, Madras, 1991
- BE, Electronics and Communication Engineering, Anna University, Madras, 1989
Research
- Two papers nominated in the Top 10, INFORMS Long Term Impact (over previous 10 years) Award for papers published in Marketing Science and Management Science, 2009, 2010, 2011
- Winner, John D.C. Little Award for Best Paper in Marketing Science, 2011
- Winner, Don Lehmann Award for Best Paper based on a Doctoral Dissertation in Journal of Marketing Research, 2008.
- Honorable Mention, Best Paper in QME, 2006
- Finalist, Paul Green Award for Best Paper in Journal of Marketing Research, 2006
- Winner, Frank M. Bass Dissertation Paper Award, Marketing Science, 2003
- Finalist, John D.C. Little Award for Best Paper in Marketing Science, 2001
- Honorable Mention, Best Paper in IJRM, 2001
Other Academic
- AMA-Sheth Doctoral Consortium Faculty Fellow
- London Business School, 2015
- Northwestern University, 2014
- University of Michigan, 2013
- University of Washington, 2012
- Texas Christian University, 2010
- Georgia State University, 2009
- University of Missouri, 2008
- University of Maryland, 2007
- University of Connecticut, 2005
- ISMS Doctoral Consortium Faculty Fellow
- University of British Columbia, 2008
- National University of Singapore, 2007
- Young Scholar Program, Marketing Science Institute, 2003
- Cornell University Representative to the AMA Doctoral Consortium, University of Colorado at Boulder, 1996
- Graduate School Travel Grant, Cornell University, 1995
- Finalist, John D.C. Little Award for Best Paper in Marketing Science, 2001
- Gold Medalist, M Tech Program, IIT Madras, 1991
- National Merit Scholar, India, 1983-89
Research
Other Academic
Research
Other Academic
Research
Other Academic
Associate Editor: Marketing Science (2009-), Management Science(2009-), Quantitative Marketing and Economics(2006-)
Editorial Board: Journal of Marketing Research (2003-), Journal of Marketing (2011-), Marketing Science (2005-08), Journal of Retailing (2011-), Journal of Academy of Marketing Science (2012-), IIMB Management Review (IMR) (2006-)
Ad-hoc Reviewer: American Economic Review, Journal of Business, Journal of Economics and Management Strategy, Journal of Cultural Economics, Journal of Industrial Economics, International Journal of Research in Marketing (IJRM), Review of Industrial Organization, Marketing Letters, Social Sciences and Humanities Research Council (SSHRC) Canada, Research Grants
Board of Examiners: Board of Examiners for Ph.D. Theses, University of Madras, India
Institute for Operations Research and Management Science (INFORMS), American Marketing Association, American Economic Association
- Competitive Marketing Strategy
- Emerging Markets
- International Marketing
- Internet Marketing
- One to One Marketing
- Entertainment Marketing
- Empirical Industrial Organization Methods
- Bayesian Estimation
- The “Peter Pan Syndrome” in Emerging Markets: The Productivity-Transparency Tradeoff in IT Adoption (with Debu Talukdar), Marketing Science, Forthcoming.
- “Do Store Brands Aid Store Loyalty?” (with Satheeshkumar Seenivasan and Debu Talukdar), Management Science, Forthcoming
- “Education Consumption in an Emerging Market” (with Sachin Sancheti), Customer Needs and Solutions, December 2014
- “Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus Based Compensation Plans” (with Doug Chung and Thomas Steenburgh), Marketing Science, April 2014.
- “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety” (with Sumon Datta), Quantitative Marketing and Economics, March 2013.
- Customer Cost Based Pricing” (with Jiwoong Shin and Dae-Hee Yoon), Management Science, May 2012.
- “Do Private Labels Increase Retailer Bargaining Power?” (with Sergio Meza), Quantitative Marketing and Economics, Sep 2010
- “Empirical Models of Manufacturer-Retailer Interactions: A Review and Agenda for Future Research” (with Kusum Ailawadi et al.), Marketing Letters, September 2010
- “A Customer Management Dilemma : When is it Profitable to Reward Own Customers” (with Jiwoong Shin), Marketing Science, June – July 2010
Winner: John DC Little Best Paper Award in Marketing Science, 2010 - “Forecasting Marketing Mix Responsiveness for New Products” (with Jackie Luan), Journal of Marketing Research, June 2010.
- “Switching Costs and Market Competitiveness: De-Constructing the Relationship” (with Jiwoong Shin), Journal of Marketing Research, August 2009
- “The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data” (with Dinesh Gauri and Debabrata Talukdar), Journal of Marketing Research, February 2008. Earlier Version Available as MSI Report
- Optimal Marketing Strategies for a Customer Data Intermediary (with Joseph Pancras), Journal of Marketing Research, November 2007. Previously titled: Personalization Services Firms: What to Sell, To Whom to Sell and For How Much. Technical Appendix
Winner: Don Lehmann Best Dissertation Paper in JMR Award 2007 - “Bounded Rationality in Pricing under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?” (with Hai Che and P.B. Seetharaman), Journal of Marketing Research, August 2007. Technical Appendix
- “Passthrough Timing” (with Sergio Meza), Quantitative Marketing and Economics, Vol 4, No. 4, December 2006, 351-382.
Honorable Mention: Dick Wittink Award for Best Paper in Quantitative Marketing and Economics (QME), 2006. - “Do Slotting Allowances Enhance Efficiency or Hinder Competition?”, (with Vithala R. Rao), Journal of Marketing Research, May 2006, Vol 43, Issue 2, pp. 137-155.
Lead Article; Finalist: Paul Green Best Paper Award in JMR, 2006. Earlier Version Available as MSI Report. - “Recent Advances in Structural Modeling: Dynamics, Product Positioning and Entry”, Marketing Letters, December 2005, pp. 209-224.
- “Time Varying Competition” (with Pradeep Chintagunta and Vrinda Kadiyali), Marketing Science, Winter 2005, pp 96-109.
- “When Shopbots Meet Emails: Implications for Price Competition on the Internet” (with Yuxin Chen), Quantitative Marketing and Economics, Issue 3, 2004.
- “Does Store Brand Patronage Improve Store Patronage?”, Review of Industrial Organization, (RIO Symposium Issue on Store Brands), March 2004.
- “Structural Applications of the Discrete Choice Model” (with Jean-Pierre Dube, Pradeep Chintagunta, Bart Bronnenberg, Ron Goettler, Amil Petrin, P.B. Seetharaman, Raphael Thomadsen and Ying Zhao), Marketing Letters, August 2002 pp. 207-220.
- “Investigating New Product Diffusion across Products and Countries” (with Debabrata Talukdar and Andrew Ainslie),Marketing Science, Winter 2002.
Recognized among, “A Few Very Recently Highly Cited Marketing Science Articles in 2002” in the Summer 2005 issue of Marketing Science. - “A Multiple Ideal Point Model: Capturing Multiple Preference Effects from Within an Ideal Point Framework” (with Jack Lee and Joel Steckel), Journal of Marketing Research, February 2002.
- “Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer” Marketing Science, Summer, 2001, pp. 244-264;
Winner: Frank M. Bass Best Dissertation Paper Award, 2003
Finalist: ISMS Long Term Impact Award, 2009, 2010, 2011 among all papers published in Marketing Science and Management Science (Marketing Area) between 1999-2004, 2000-2005 and 2001-2006. - “Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing” (with Vrinda Kadiyali and Vithala R. Rao), International Journal of Research in Marketing, June 2001.
Honorable Mention: Best Paper Award in IJRM, 2001 - “Competitive Pricing Behavior in the US Auto Market: A Structural Analysis” Marketing Science, Winter, 2001, pp. 42-60.
Finalist: John DC Little Best Paper Award in Marketing Science, 2001
Recognized among, “A Few Very Recently Highly Cited Marketing Science Articles in 2001” in the Summer 2004 issue.
Finalist: ISMS Long Term Impact Award, 2009, 2010, 2011 among all papers published in Marketing Science and Management Science (Marketing Area) between 1999-2004, 2000-2005 and 2001-2006.
- “Short Run Needs and Long Term Goals: A Dynamic Model of Thirst Management,” (with Guofang Huang and Ahmed Khwaja).
- “The Agglomeration-Differentiation Tradeoff in Spatial Location Choice” (with Sumon Datta).
- “Demand Externalities from Co-location” (with Boudhayan Sen and Jiwoong Shin)
- Predicting Individual Response with Aggregate Data: A Conditional Means Approach” (with Jason Duan and Sachin Sancheti). R-Code to Implement the Algorithm
- “Optimal Inter-Release Time between Sequentially Released Products” (with Jackie Luan).
- “Dynamic Market Structure in a Durable Goods Market: The Effect of a New Product Form” (with Jackie Luan).
- Do Sympathy Biases Affect Charitable Giving? Evidence from a Large Scale Natural Field Experiment” (with Subroto Roy and Mathew Cherian)
- “Demand in High-Technology Markets: Role of Temporal and Contextual Reference Effects” (with Wonjoon Kim and Subrata Sen).
- Durable Goods Adoption in an Emerging Market” (with S. Sriram and R.K. Shukla)
- “Is Honest Tea a Good Policy? A Dynamic Model of Thirst Management” (with Guofang Huang and Ahmed Khwaja)
- “Competition between Organized and Traditional Retailers in Emerging Markets: A Household Level Analysis of Store Format Choices in India” (with Vishal Narayanan and Vithala Rao)
- “Long Term Impact of a Recession on National Brands and Private Labels” (with Satheeshkumar and Debabrata Talukdar)
- “Can Foreign Retail Benefit India?” Forbes India, January 11, 2013.
- “Road Ahead for Organized Retail,” Economic Times, March 17, 2010
- TIAA-CREF: A Pension Giant Takes a Hard Look at Serving the Customer (Yale Case 06-015)
- TIAA-CREF (B): Organizing around the Customer: From Managing Assets to Managing Relationships (Yale Case 06-019)
- HDTV: Assessing an Innovation at Three Points in Time. (Yale Case 07-012)
- FieldFresh Foods: Could Baby Corn Be the Platform to Link Indian Farmers to the World? (Yale Case 10-036)
- Trina Solar: Expanding in the U.S. Market (Yale Case 10-041)
- “Do Promotions Induce Greater Loyalty: A Dynamic Structural Model of Temporal and Spatial Price Search,” Tilburg University, Netherlands, July 2013.
- “Productivity versus Transparency: Information Technology Adoption in an Emerging Market,” Choice Symposium, Netherlands, June 2013.
- “Price Search Across Space and Time,” AMA Doctoral Consortium, June 2013.
- “Do Promotions Induce Greater Loyalty: A Dynamic Structural Model of Temporal and Spatial Price Search,” Marketing Dynamics Conference, May 2013.
- “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” University of Virginia, Economics Department, April 2013.
- “Do Promotions Induce Greater Loyalty: A Dynamic Structural Model of Temporal and Spatial Price Search,” University of Minnesota Marketing Camp, April 2013.
- “Do Promotions Induce Greater Loyalty: A Dynamic Structural Model of Temporal and Spatial Price Search,” UTD FORMS Conference, February 2013
- “Productivity versus Transparency: Information Technology Adoption in an Emerging Market,” Marketing Science Emerging Markets Conference, Wharton, September 2012.
- “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” Fudan University, Shanghai, July 2012.
- “Do Sympathy Biases Induce Charitable Giving? The Persuasive Impact of Advertising Content,” CKGSB Marketing Research Forum, Beijing, June 2012.
- “Do Sympathy Biases Induce Charitable Giving? The Persuasive Impact of Advertising Content,” Economics of Advertising and Marketing, Beijing, June 2012.
- “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” Texas A&M Marketing Camp, April 2012.
- “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” University of Connecticut, March 2012.
- “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” Marketing in Israel Conference, December 2011.
- “Do Sympathy Biases Affect Charitable Giving? Evidence from a Large-Scale Natural Field Experiment,” China India Insights Conference, New Delhi, July 2011.
- “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” Summer Institute in Competitive Strategy (SICS), July 2011.
- “The Differentiation-Agglomeration Tradeoff in Location Choice,” University of Southern California, March 2011.
- “The Differentiation-Agglomeration Tradeoff in Location Choice,” Johns Hopkins University, March 2011
- Discussant, UT Dallas FORMS Conference, February 2011
- Do Bonuses Enhance Sales Productivity?” University of Rochester, October 2010
- Do Bonuses Enhance Sales Productivity?” Emory University, Hightower Marketing Camp, October 2010
- “How Theory and Empirics Interact in Defining Research Problems,” AMA Doctoral Consortium, Texas Christian University, Fort Worth, June 2010
- “Do Bonuses Enhance Sales Productivity?” University of Chicago, May 2010
- Do Bonuses Enhance Sales Productivity” 8th Triennial Choice Symposium, Key Largo, Florida, May 2010
- Do Bonuses Enhance Sales Productivity?” University of North Carolina, Chapel Hill, Marketing Camp, April 2010
- “Do Bonuses Enhance Sales Productivity?” Indian School of Business, Hyderabad, March 2010
- Do Bonuses Enhance Sales Productivity?” Indian Institute of Management, Bangalore, March 2010
- Do Bonuses Enhance Sales Productivity?” University of California, Davis, February 2010
- Do Bonuses Enhance Sales Productivity?” University of Arizona, Marketing Camp, November 2009
- Structural Dynamic Models in Marketing: Two Step Methods & Integration of Research Streams” Doctoral Seminar, University of Connecticut, October 2009
- Discussant at Quantitative Marketing and Economics (QME) Conference, University of Chicago, October 2009
- Structural Dynamic Models in Marketing: Two Step Methods & Integration of Research Streams” Tutorial at Marketing Dynamics Conference, August 2009
- Do Bonuses Enhance Sales Productivity?” University of Maryland, Marketing Camp, June 2009
- Do Bonuses Enhance Sales Productivity?” AMA Doctoral Consortium, June 2009
- Do Bonuses Enhance Sales Productivity?” HKUST Marketing Camp, May 2009
- Do Bonuses Enhance Sales Productivity?” Stanford University, May 2009
- Education Demand in Rural India” China India Consumer Insights Conference, Yale University, April 2009
- Do Bonuses Enhance Sales Productivity?” UTD-FORMS Conference, Feb 2009
- Empirical Models of Retailer-Manufacturer Interaction, The Erin Anderson Research Conference on B2B Relationships, Wharton School, October 2008
- Discussant, SICS Conference, July 2008
- Market Response Measurement: Structural Dynamic Models,” American Marketing Association Doctoral Consortium, June 2008
- Structural Dynamic Models,” Marketing Science Doctoral Consortium, June 2008
- Movie-DVD Releasing Timing” London Business School, October 2007
- Managing Customer Relationships under Competition: Punish or Reward Current Customers?” Invited Speaker in Pre-Conference Program on “Emerging Directions in Marketing Strategy Research” at AMA Summer Educator’s Conference, August 2007
- Movie-DVD Releasing Timing” Marketing Science Doctoral Symposium, Singapore, June 2007
- Managing Customer Relationships under Competition: Punish or Reward Current Customers?” University of Toronto, March 2007
- Movie-DVD Releasing Timing” Indian Institute of Technology, Madras, January 2007
- Movie-DVD Releasing Timing” University of British Columbia, October 2006
- Empirical IO Methods in Marketing” Cornell University, Ph.D. Seminar, September 2006
- Personalization Services: To Whom to Sell, What to Sell and For How Much” Plenary Speaker at the INRA-IDEI Conference on “Industrial Organization and the Food Processing Industry,” Toulouse, June 2006
- Movie-DVD Releasing Timing” SUNY Buffalo, April 2006
- Do Slotting Allowances Enhance Efficiency or Hinder Competition?” University of Texas Austin, Marketing Camp, April 2006
- Personalization Services: To Whom to Sell, What to Sell and For How Much” Purdue University, April 2006
- Personalization Services: To Whom to Sell, What to Sell and For How Much” University of California, Berkeley, March 2006
- Personalization Services: To Whom to Sell, What to Sell and For How Much” University of California, Los Angeles, March 2006
- Forecasting Advertising Responsiveness for Short Lifecycle Products: The Case of DVDs,” AMA-Sheth Doctoral Consortium, University of Connecticut, July 2005
- Personalization Services: To Whom to Sell, What to Sell and For How Much” Carnegie Mellon University, April 2005
- Personalization Services: To Whom to Sell, What to Sell and For How Much” Koc University, Istanbul, March 2005
- Personalization Services: To Whom to Sell, What to Sell and For How Much” Indian Institute of Technology, Madras, January 2005
- Discussant at Quantitative Marketing and Economics (QME) conference, Harvard University, November 2004
- Slotting Allowances: An Empirical Investigation” Summer Institute in Competitive Strategy, UC Berkeley, July 2004
- Slotting Allowances: An Empirical Investigation” SUNY Buffalo, July 2004
- Slotting Allowances: An Empirical Investigation” University of Colorado, Boulder, April 2004
- Slotting Allowances: An Empirical Investigation” Washington University, St. Louis, March 2004
- Investigating Patterns of Time Varying Competitive Behavior” SUNY Buffalo, November 2003
- Investigating Patterns of Time Varying Competitive Behavior” Marketing Camp, Northwestern University, September 2003
- In Favor or Out of Favor: Effects of Store Brand Introduction on Retailer Pricing of National Brands” (with Sergio Meza) at Summer Institute on Competitive Strategy, University of California, Berkeley, June 2003Investigating Patterns of Time Varying Competitive Behavior” University of Texas, Dallas, March 2003
- Investigating Patterns of Time Varying Competitive Behavior” Young Scholars Program, March 2003
- Investigating Patterns of Time Varying Competitive Behavior” Stanford University, March 2003
- When Shopbots Meet Emails: Implications for Price Comepetition on the Internet” Stanford Institute of Theoretical Economics (SITE), June 2002
- When Shopbots Meet Emails: Implications for Price Comepetition on the Internet” MIT, April 2002
- Investigating New Product Diffusion Across Products and Countries” at the Marketing Modeler’s Group, New York, March 2002
- Investigating Patterns of Time Varying Competitive Behavior” at the Winter Marketing Research Camp, Catholic University at Leuven, belgium, December 2001
- Innovation Diffusion Across Products and Countries” at the Marketing Science Institute Conference on “Global Innovation of New Products and Services”, London, October 2001
- Investigating Patterns of Time Varying Competitive Behavior” at the Invitational International Choice Conference, Session on Structural Models of Choice, Monterey CA, hosted by UC Berkeley, June 2001
- Structural Analysis of Competitive Pricing in the Presence of a Strategic Retailer”, Yale University, October 2000
- New Empirical Industrial Organization Methods in Marketing: A Review of Methods” Doctoral Seminar at University of Chicago, March 2000
- Competitive Pricing Behavior in the US Auto Market: A Structural Analysis” University of California, Berkeley, December 1999
- New Empirical Industrial Organization Methods in Marketing: A Review of Methods” Doctoral Seminar at Columbia University, November 1999
- Structural Analysis of Competitive Pricing in the Presence of a Strategic Retailer”
- Dartmouth College, October, 1997
- University of Chicago, October, 1997
- SUNY Buffalo, October, 1997
- New York University, October, 1997
- INSEAD France, October, 1997
- Purdue University, October, 1997
- Duke University, November, 1997
- University of Rochester, November, 1997
- Stanford University, November, 1997
- UCLA, November, 1997
- University of Toronto, November, 1997
- HKUST, November, 1997
- “Do Promotions Induce Greater Loyalty? A Dynamic Structural Model of Temporal and Spatial Price Search,” Marketing Science Conference, Istanbul, July 2013.
- “Productivity versus Transparency: Information Technology Adoption in an Emerging Market,” Marketing Science Conference, Boston, June 2012.
- “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” Marketing Science Conference, June 2011
- “The Differentiation-Agglomeration Tradeoff in Location Choice,” Four Schools (Columbia, NYU, Wharton, Yale) Conference, April 2011.
- “Do Bonuses Enhance Sales Productivity?,” Third Biennial Conference on Enhancing Sales Force Productivity”, University of Kansas, April 2010.
- Predicting Individual Response with Aggregate Data: A Conditional Means Approach” Joint Statistical Meetings, Washington D.C.,August 2009
- Do Bonuses Enhance Sales Productivity?” Marketing Science Conference, June 2009
- Beating the Average: Target Selection with Geo-Demographic Conditional Averages” Marketing Science Conference, Singapore Management University, June 2007
- Advertising Responsiveness for Short Lifecycle Products: The Case of DVDs” International Conference on Innovation, IIT Madras, Chennai, December 2005
- Advertising Responsiveness for Short Lifecycle Products: The Case of DVDs” Marketing Science Conference, Emory University, June 2005
- Time Varying Market Structure: Effect of the SUV on the U.S. Auto Market” NASMEI Conference, Indian Institute of Management, Kozhikode, India, December 2004
- When and Where to Cherry Pick? Does Geography Matter? ” presented at Marketing Science Conference, June 2004
- Are Slotting Allowances Efficiency-enhancing or Anti-competitive?” presented at Marketing Science Conference, June 2004
- Are Slotting Allowances Efficiency-enhancing or Anti-competitive?” presented at Columbia-NYU-Wharton-Yale Colloquium, April 2004
- “Beyond Richness and Representativeness: Combining Household and Store Data” at Marketing Science Conference, University of Maryland, June 2003
- “In Favor or Out of Favor: Effects of Store Brand Introduction on Retailer Pricing of National Brands” (with Sergio Meza) at Cornell University Pricing Conference, August 2002
- “Investigating Patterns of Time Varying Competitive Behavior” at Marketing Science Conference, University of Alberta, June 2002
- “Investigating Patterns of Time Varying Competitive Behavior” at the North East Marketing Consortium (Cornell, Dartmouth, Harvard, MIT, Yale), MIT, September 2001
- “Investigating Patterns of Time Varying Competitive Behavior” at the MSI Conference on Competitive Responsiveness, Boston, May 2001
- “Identifying Similarities in Diffusion Behavior across Products and Countries” presented at Marketing Science conference, UCLA, June 2000
- “Investigating the Dynamics of Competitive Behavior” at Marketing Science Conference, UCLA, June 2000
- “Competitive Pricing Behavior in the US Auto Market: A Structural Analysis” presented at Columbia-NYU-Wharton-Yale Colloquium, May 2000
- “Investigating the Dynamics of Competitive Behavior” at INFORMS Conference, Philadelphia, November 1999
- “Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing”, presented at the Conference on “Competition and Marketing” at the University of Mainz, Germany, June, 1999
- “Competitive Pricing Behavior in the US Auto Market: A Structural Analysis” presented at Marketing Science conference, Syracuse, May 1999
- “Do Trade-ins Aid Segmentation?” presented at the INFORMS Conference, Singapore, June 1995
- “Effects of Consumer Stockpiling on Competitive Price Promotions” presented at the INFORMS Conference, Los Angeles, April 1995″
- An Artificial Intelligence Approach to Precedence Network Generation in Assembly Line Balancing, Computers in Industry, 1992, 18(2), pp 177-191
Marketing Management, Marketing Strategy, Pricing, Marketing Research, Marketing Analytics, Internet Marketing
- “The Customer”, Lead Instructor for the core MBA course at the Yale School of Management
- “Managing Marketing Programs,” at the Yale School of Management, to Executive MBA Students
- “The Innovator”, Co-Instructor for the core MBA course at the Yale School of Management
- Listening to the Customer, at the Yale School of Management, to MBA Students
- Strategic Market Measurement, at the School of Management, Yale University to MBA Students
- Hypothesis Testing and Regression, at the School of Management, Yale University to MBA and Executive MBA Students
- Seminar in Marketing, at the School of Management, Yale University to PhD Students
- Dynamic Structural Models in Marketing, at the School of Management, Yale University to PhD Students
- Introduction to Marketing, at the Stern School, New York University to undergraduates
- Marketing Management at the Johnson School, Cornell University to Non-MBA students
- Marketing Research at the School of Hotel Administration, Cornell University to undergraduates
Yale University
- Beomjun Shim, Summer Paper Advisor
- Jai Subrahmanian, Yale Marketing, Advisor
- Navid Mojir, Yale Marketing, Advisor
- Elan Fuld, Yale Economics, Member, Thesis Committee.
- Doug Chung, Yale Marketing, Advisor (Placed at Harvard Business School; PhD 2012). Winner ISMS Doctoral Dissertation Proposal Award; ISBM Doctoral Dissertation Proposal Award; Runner Up Mary Kay Doctoral Dissertation Proposal Award).
- Sumon Datta, Yale Marketing, Advisor (Placed at Krannert School, Purdue University; PhD 2009). Winner, MSI Clayton Dissertation Proposal Award.
- Sachin Sancheti, Yale Marketing, Advisor (Placed at Cornerstone Research; PhD 2009)
- Jackie Luan, Yale Marketing, Dissertation Advisor (Placed at Tuck School, Dartmouth College; PhD 2007)
- Thomas Steenburgh, Yale Marketing, Member, Thesis Committee (Placed at Harvard Business School; PhD 2003
New York University
- Joseph Pancras, NYU Marketing, Co-Chair, Thesis Committee (Ph.D. 2005, Placed at University of ConnecticutWinner, Lehmann Award for Best Dissertation-based Paper in JMR.
- Sergio Meza, NYU Marketing, Co-Chair, Thesis Committee (Ph.D. 2004, Placed at University of Toronto) Honorable Mention, Dick Wittink Award for Best Paper in QME.
- Vandana Singhvi, NYU International Business, Member, Thesis Committee, (Ph.D. 1999)
- Zhengmei Zhao, NYU Marketing, Member, Thesis Committee (ABD)
Other
- Hai Che, Washington University, St. Louis, Member, Thesis Committee (Ph.D. 2003, Placed at UC, Berkeley)
- Raghuram Iyengar, Columbia GSB, External Member, Dissertation Committee (Ph.D. 2005, Placed at The Wharton School, University of Pennsylvania)
- M. Amjad Ahmed, Member, Board of Examiners, University of Madras (Ph.D. 2005)
Yale University
New York University
Other
Yale University
New York University
Other
Yale University
New York University
Other
- Member, Associate Professor Promotion Committee, 2008-09
- Lead Faculty, Customer Core Course, 2006-
- Co-Faculty, Innovator Core Course, 2007
- Chair, Associate Professor Promotion Committee, 2006-07
- Member, Associate Professor Promotion Committee, 2006-07
- Member, Academic Standards Committee, 2001-2009
- Member, Junior Faculty Recruiting Committee, 2003, 2005
- Faculty Fellow, YCCI; Faculty Lead or Co-Lead on Quantitative Center Projects
- Co-Advisor (with Subrata Sen), SOM Student Satisfaction Survey Project, 2005
- SOM Outreach Project Advisor, 2002-2006
Senior Systems Engineer, Wipro Systems Ltd., Bangalore, India
Updated: February 12, 2015